Established in 2018 G.C, we are a group of companies focused on finding and implementing effective solutions in Real Estate, Marketing, Technology, Education and Business Consulting, striving to deliver measurable results, ensure early delivery, and exceed expectations

The Senior Marketing Officer will lead strategic marketing initiatives to drive brand awareness, demand generation, and revenue growth across multiple business units, including Real Estate Marketing & Sales, Technology, Advertising, and Construction Services. The role requires a visionary strategist with strong leadership skills to develop integrated campaigns, optimize customer journeys, and align marketing efforts with business objectives.

The Senior Marketing Officer will work closely with cross-functional teams to ensure consistent messaging, cohesive brand positioning, and data-driven performance across the entire corporate portfolio.

Strategic Marketing Leadership

• Develop and execute comprehensive marketing strategies aligned with corporate goals and each business unit’s objectives.
• Conduct market research to identify growth opportunities, customer needs, competitive landscape, and industry trends.
• Define and manage the corporate brand architecture to ensure unified messaging across all business units.

Campaign & Demand Generation

• Lead the planning, execution, and optimization of multi-channel marketing campaigns (digital, offline, events, partnerships).
• Drive lead generation and conversion strategies to support sales objectives.
• Monitor KPIs and performance metrics to optimize marketing tactics and maximize ROI.

Cross-Functional Collaboration

• Partner with cross functional teams to deliver integrated marketing initiatives.
• Provide marketing guidance and support to business unit leaders to improve product positioning and go-to-market effectiveness.

Brand Management & Communications

• Oversee company’s brand identity, messaging, tone, visual standards, and communications.
• Manage internal communications to align stakeholders with marketing priorities.
• Lead public relations, media engagements, and strategic partnerships that elevate corporate reputation.

Digital & Growth Marketing

• Drive digital transformation initiatives including CRM optimization, marketing automation, SEO/SEM strategy, and analytics.
• Champion customer experience optimization and digital touchpoints across the customer journey.
• Oversee social media strategy and content marketing to enhance engagement and audience reach.

Budget & Resource Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources and campaign spend.
• Monitor vendor performance and negotiate contracts with agencies and external partners.

Education

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field: Master’s degree preferred

Experience

• Minimum 7 years of progressive marketing experience, with at least 3 years in a senior/leadership role
• Proven track record in strategic planning, digital marketing, and integrated campaigns

• Strong leadership and team management capabilities
• Excellent analytical and strategic thinking skills with data-driven decision making
• Exceptional communication and presentation skills
• Customer-centric mindset with deep understanding of buyer personas and market segmentation
• Familiarity with marketing technology (CRM, analytics tools, automation, digital platforms)
• Ability to manage multiple priorities and thrive in a fast-paced corporate environment